Evaluation Agency for Promotion Campaign_Philippines

Description du marché

According to EU regulations, the promotion program must be evaluated by an independent external evaluation body, to guarantee the respect of planned deliverables, costs and objectives. The Agency is expected to deliver the following: • determine a methodology to evaluate the correct implementation and effectiveness of the activities. • evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. • to consider for each planned action the output, result and impact indicator. • gather data using appropriate means and use of the data collected during the campaign to reach an appropriate level of information. • Prepare and run a baseline survey needs to be conducted and will serve as starting point benchmark towards consumer and food stakeholders at the beginning of year 1 and again at the end of year 3 to establish if the objectives have been met. • The evaluation agency will prepare an analysis report on every activity implemented during the year, so that the actions of the campaign can be fine-tuned and improved during the 3 years of campaign. The evaluation agency is free to propose the methodology which is considered the best to reach the specified objectives within the determined budgets. The promotion program should end in April 2028, a date after which all activities will be final, and the ex post evaluation can take place. Further details on the tender are provided in the Tender Documentation which will be posted in the Naturland Website ( https://www.naturland.de/en/naturland/what-we-stand-for/organic-worldwide/international-projects.html) . The questions and offers should also be delivered to projects@naturland.de.

Pouvoir adjudicateur