Evaluation of the Promotion campaign of FICT charcuterie and Asiago Pdo cheese in South Korea, Vietnam and Taiwan

Description du marché

FICT and Consorzio Tutela Formaggio Asiago have obtained a European grant for a Promotion campaign of charcuterie and Asiago Pdo cheese in South Korea, Vietnam and Taiwan. An implementing agency has already been selected to implement the actions. The recruitment of a specialized evaluation agency is necessary to evaluate the actions defined in this program. The primary objective of the program is to enhance awareness, visibility, and consequently, sales of European and French charcuterie, as well as Asiago Pdo cheese. The program aims to broaden the assortment of European and French charcuterie products and Asiago Pdo cheese across various distribution channels, including retail markets, distribution outlets, and catering services. The actions to be undertaken must particularly emphasize the unique aspects of the Union's agricultural production methods. This emphasis should be placed on areas such as food safety, traceability, authenticity, labeling, nutritional and health considerations, animal welfare, environmental respect, sustainability, and the distinctive features of agricultural and food products. These distinctive features encompass aspects like quality, taste, diversity, and traditions. Both FICT and Consorzio Tutela Formaggio Asiago anticipate a strong partnership with the evaluation agency, built on trust. This partnership should also safeguard the confidence of our companies in sharing competitive and confidential information with the chosen agency

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