Framework agreement media agency services

Description du marché

Enova would like to enter into a framework agreement with a media agency that can cover the company ́s need for media planning and media procurements, with strategic consultancy thereof. Enova would like to enter into a framework agreement with a cooperation partner who is viable, professionally strong, effective, smart, thinks innovatively and understands the developments that are happening in the media landscape, as well as how it affects us as a customer and buyer. The tenderer must be able to give the contracting authority strategic advice and contribute to efficient and data driven marketing. Enova would like a joint venture partner who: • is professionally strong and can contribute strategic advice on medievalg, media use and media investments, for both individual campaigns and a greater overall perspective. • have top competence in digital and data driven communication and abilities to think smartly and creatively depending on the aim. • give advice on which channels are most relevant for Enova, and how their own channels play best together with paid communication. • smartly and efficiently plan and execute media strategies. • Manage negotiations, purchase and optimisation of media placements and search engine marketing efficiently and to best practice • Follow up campaigns, analyse, report and propose improvements throughout the campaign • can assist Enova with competence replenishment, and is concerned with own learning, both professionally and on Enova. As regards work form requirements, close cooperation is decisive for getting uniform and accurate campaigns. Tenderers must cooperate well with our advertising agency, PR agency and other relevant partners. We expect transparency, clear routines and methodology, good tools and a flexible and proactive attitude.

Pouvoir adjudicateur