Marketing and Communications Services for EIT Youth Education

Description du marché

EIT RawMaterials is a "Knowledge and Innovation Communities" (KICs) created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. EIT Youth Education, led by the EIT Community under the coordination of EIT RawMaterials, aims to equip young Europeans with future-ready skills through innovative education. Central to this mission is the Girls Go Circular initiative, which encourages schoolgirls to pursue careers in STEM. In 2024, EIT RawMaterials adopted a new marketing strategy for Girls Go Circular (including brand identity guidelines, KPIs, and social media style guide) following a comprehensive audit. The focus for 2025 is to implement this strategy effectively while integrating the expansion goals of EIT Youth Education. To achieve this, EIT RawMaterials seeks a forward-thinking and innovative marketing agency as a strategic partner. The selected agency will be instrumental in: 1. Implementing and refining the communication strategy for the flagship Girls Go Circular initiative. 2. Aligning EIT Youth Education"s future offerings with the overarching marketing strategy to ensure cohesive and impactful messaging. 3. Optimising the programme"s digital presence across multiple platforms, driving engagement with diverse target audiences and advancing programme objectives.

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