Promoting the EU-Kenya Partnership through strategic communications

Description du marché

This contract aims to increase awareness, understanding and positive recognition of the EU and to foster trusted relationships with key audiences and partners in Kenya through impactful strategic communication. Activities under the contract will be designed to position the EU as a trusted partner on key priorities that matter to people in Kenya, and demonstrate the EU’s positive offer through the tangible investments of the Global Gateway and related initiatives through NDICI Global Europe (2021-2027). Activities under the contract must also be in line with the EU’s communication priorities and guidelines. Strategic communication activities under the contract mainly comprise of large public awareness campaigns. Services sought include data gathering, research and analysis, creative design and planning, production, placement and roll-out of campaigns and finally measuring and reporting on impact amongst the defined target audiences of such campaigns.

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