Promotion campaign for European fresh pears (Conference) in Italy

Description du marché

VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. With this promotion campaign we aim to develop the Italian market for European and Belgian Conference pears through a B2B communication campaign focused on high quality, premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, an inspirational tour, events on wholesale markets or a study trip to Belgium and tastings. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European Conference pears to Italy by the end of the campaign.

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