Promotion campaign for processed potatoes in Asia

Description du marché

VLAM is looking for a supplier for the development and execution of (parts of) a promotion campaign. With the promotion campaign for processed potatoes in Asia, we want to strengthen our position in three countries in Asia, i.e. Japan, Malaysia and Thailand. We want to achieve this through a B2B-communication campaign focused on high quality, premium taste and sustainability. These key messages will be communicated to a B2B-target group, i.e. importers, service providers and wholesalers. We want to inform this target group through a multichannel communication mix: PR-activities, online and print advertising in trade magazines, LinkedIn-campaign and events in Japan, Malaysia, Singapore and Thailand. The campaign wants to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to Japan, Malaysia and Thailand by the end of the campaign.

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