Promotion campaigns for European processed potatoes and fresh fruits & vegetables in UK and Norway

Description du marché

Lot 1: Promotion campaign for processed potatoes in UK and Norway With this promotion campaign we want to consolidate and strengthen our position on the British and Norwegian market for European and Belgian (fresh) processed potatoes. We want to achieve this through a B2B-communication campaign focused on high quality and sustainability. These key messages will be communicated to British and Norwegian purchasers of retail and foodservice (importers, service providers and wholesalers). We want to inform our B2B target group through a multichannel communication mix: PR-activities, advertorials in trade magazines, LinkedIn-campaign and events in UK and Norway. The campaign seeks to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to UK and Norway by the end of the campaign.

Pouvoir adjudicateur