Organisation of a Marketing Programme for German Wine in USA

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are also focused overseas, including USA. In order to gain a market presence in the USA for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.

Criterion: Type: Price Name: Price Description: Average price for one estimated year in the period Jan.2027-Dec.2032 Category of award weight criterion: Weight (percentage, exact) Award criterion number: 32,5 Criterion: Type: Quality Name: Implementation concept Description: Implementation concept table top presentation Category of award weight criterion: Weight (percentage, exact) Award criterion number: 7,5 Criterion: Type: Quality Name: Conceptual idea Description: Conceptual idea Category of award weight criterion: Weight (percentage, exact) Award criterion number: 12,5 Criterion: Type: Quality Name: Marketing Strategy Description: Marketing Strategy (incl. social media) for the U.S. of America Category of award weight criterion: Weight (percentage, exact) Award criterion number: 7,5 C

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